Pet owners are not casual customers. They arrive carrying something tender — a sick dog, an aging cat, a small animal that is, to them, family — and they remember exactly how they were treated. That loyalty is why so many of them choose a clinic the way they choose a doctor: by reading reviews, and by watching how the practice answers them. A prospective client scrolling your Google profile is not only counting stars. They are reading the room.
And the reviews that matter most are the hardest ones. An owner who has just lost a pet, or who is frightened by an illness, sometimes writes in the rawest hour of it. That review is grief on a public page. A reply that is warm and human tells the next reader everything they need to know about your clinic; a reply that is clinical, or absent, tells them something too. The trouble is that these reviews tend to land on the days you have the least time to sit with them.
How ReviewAI fits the clinic day
ReviewAI is built for the rhythm of a working practice. It lives on your phone, so the reply happens between appointments — in the few minutes after a consult, while notes are catching up, in the quiet after a long surgery. You read the review, choose a tone, and send. The draft is written for you; the judgement stays yours.
You choose how it sounds. Four tones — professional, friendly, apologetic, grateful — drafted by GPT-4o and ready to edit before they go out. For a grateful client you can lean warm; for a grieving or upset one you can lean on the professional tone and soften it into something compassionate. Nothing is sent on autopilot, which matters most when feelings are running high.
If your practice runs more than one site, every clinic sits in one inbox — one screen, no switching logins to see what came in overnight. Premium is a flat $9.99 a month with unlimited locations and unlimited AI responses, the same price whether you run a single clinic or a small group. The free tier covers one location and five AI responses a day, which is enough for many clinics to keep pace.
What a reply looks like
The drafts below are illustrative — a sense of the starting point, not a script. You'd edit either one in a few seconds before sending, and you'd never put case details in a public reply.
To praise about caring staff (grateful)
“Thank you — this means a great deal to the whole team. Caring well for the animals brought to us, and for the people who love them, is the work we most want to get right. We're grateful you trusted us with yours, and we look forward to seeing you both again.”
To a grieving or upset owner (compassionate)
“We're so sorry for your loss, and for the pain behind your words. Losing a companion is never small, and we don't take lightly that you trusted us during such a hard time. We'd welcome the chance to talk this through with you directly — please call the clinic and ask for the practice manager, and we'll give it the time it deserves.”
Common questions
How should I reply to an emotional review after a pet passes?
Briefly, warmly, and with empathy. Acknowledge the loss, thank the owner for trusting your clinic, and invite them to reach out directly if they would like to talk. Keep it short — a public reply is not the place to get clinical or defensive, and it is not the place to discuss any case details. The same care applies to any hard review; our guide on replying to negative reviews goes deeper on the calm, human approach.
Can I manage several clinic locations?
Yes. ReviewAI puts every clinic in one inbox, so a practice with more than one site can move between them without juggling logins. Premium is a flat $9.99 a month with unlimited locations and unlimited AI responses, whether you run a single clinic or a small group.
Is there a free way to start?
There is. The free tier covers one location and five AI responses a day, which is enough for many clinics to keep pace with their Google reviews. If you outgrow it, Premium is a flat $9.99 a month with unlimited locations and unlimited responses.
ReviewAI is launching soon for iOS and Android. Join the early list and we'll email you the day it goes live.